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Mytaxi, the app that promises to take taxi drivers to the 21st century market

The arrival of Uber changed the rules of the game and with it the competition of urban mobility, which now the traditional taxi can return on equal terms thanks to the Mytaxi application, which allows, according to Efe's manager, Andrew Pinnington, to take them to the 21st century.

Lisbon, Nov 8 (EFE). - The arrival of Uber changed the rules of the game and with it the competition of the urban mobility, to which now the traditional taxi can return in equality of conditions thanks to the Mytaxi application, which allows, according to Efe's manager, Andrew Pinnington, to take them to the 21st century.

Mytaxi works since 2009, when it was created as a modest start-up company in Hamburg, although it has been in recent years, coinciding with the Uber explosion and the frontal rejection of taxi drivers, when they have lived their biggest expansion.

Currently, its business is present in ten European countries, including Spain, where it has around ten million users to whom it promises a service of quality of transport with a key difference over other market options: they will travel in a licensed taxi.

"It's the way to bring, we trust, 21st century technology to a market that has been there for 120 years has been backed by 120,000 taxi drivers who have already registered in this application, according to company data, which considers that the vast majority of drivers want to adapt to new times.

"Most taxi drivers want to adapt to the needs of today's consumers, and suddenly we offer them an option to satisfy that level of expectations and the service that an advanced technology application can produce. a word that, according to Pinnington, is very present in the vocabulary of traditional drivers.

"The vast majority of taxi drivers are very adaptable and look to the future, and they will adopt the new technology to work with it. The vast majority do not think so, "he insists.

When working with regulated taxis there is a virtue, added security, and a limitation, the power over already established prices, although sometimes they carry out promotions and discounts. key requirements of the users that Mytaxi satisfies: security, possibility of making a quick trip, quality of service and price.

And it is precisely in the quality section of service and fast displacement where they want to differentiate themselves more.

With respect to competitors like the Spanish Cabify, considers that the main difference would be the speed and quality of the service since, it maintains, "the number of vehicles that (Cabify) has is relatively limited".

In Spain, Mytaxi is currently present in Madrid, Barcelona, ​​Seville and Valencia, with about 7,500 taxi drivers, although he hopes to improve these figures by reaching new cities by 2018.

Even if he does not have a user profile, because of the variety of customers in Europe, Pinnington The number of "cross-border" clients, which currently represent 12% of the company's income, is striking.

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