Montevideo, Nov 17 (EFE) .- The Ministry of Tourism of Uruguay created more than 5,000 digital pieces to send a personified message to potential visitors through media digital and so to make Internet users choose this South American country to spend the summer, they expressed official sources to Efe today.
In addition, the Uruguayan promotional strategy for the next austral summer 2017-2018 has two advertising campaigns based on real stories told by its protagonists.
"Uruguay began a transformation process in its communication with target audiences for more than three years incorporating new technologies and assuming a process of mediamorphosis also in the media ", he explained in a Interview with Efe the Deputy Minister of Tourism of Uruguay, Benjamín Liberoff.
The high official explained that currently "digital media, whether cellular, tablets or computers have become the main vehicle of communication with the target audience "and that" this has meant substantial changes in the way of communicating and in the strategies of the Ministry ".
He also reported that through Dynamic Creative Optimization (OCD) the portfolio can" clarify exactly "which message to send and to which audience, and select the" medium " more suitable "to do it.
For this," more than 5,000 pieces directed to different audiences "have been created for this next summer campaign.
Meanwhile, the budget destined to the digital marketing of the Ministry of Tourism has been growing in recent years, because according to the deputy minister three years ago it was destined between 4% and 5%, while at present it is allocates 20%.
Along with this measure, the Ministry has launched two advertising campaigns, one aimed at Uruguayan tourism and another aimed at attracting visitors in the Southern Cone.
audiovisual announcement "Made in Uruguay" (Made in Uruguay, in English) is addressed to the Uruguayan public and tells the real stories of a Mexican, a Paraguayan and a Bolivian who were conceived in Uruguay while his parents were traveling in this country.
The protagonists tell how their first visits were to the southern nation where they were conceived.
While, the "#VacacionesdeVerdad" campaign is aimed at foreign audiences and consists of a compilation of "videos that tourists themselves have made on their trips to Uruguay."
"What We try to do is reflect unique experiences and they are the protagonists. experiences of influencers and visitors because "today most tourists see what appears on social networks about where they are going to go, what appears about the hotel, museums ... and based on that they make a composition of a place. "
Regarding the expectations of the Uruguayan portfolio for this summer season, the vice minister described them as "positive".
"October shows a growth of 20% compared to 2016. Last year, Uruguay closed with 3.3 million visitors, if this keeps up, Uruguay will grow that 20% and therefore we would be talking about more than 3.7 million visitors, "he concluded.