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Talent and creativity define entrepreneurs in the Orange Economy

Talent and creativity are the main resources of the industries that practice the Orange Economy, a trend in the global economic field that promotes the use of intellectual capital for development and which is on the rise in Latin America, which is establishing itself as an "orange region".

Santo Domingo, November 11 (EFE) .- Talent and creativity are the main resources of the industries that practice the Orange Economy, a trend in the global economic environment that promotes the use of intellectual capital for development and which is on the rise in Latin America, which is establishing itself as an "orange region".

Economía Naranja is a term coined by the Bank Inter-American Development Bank (IDB), which, since 2013, has been organizing the event "Devising Solutions to Improve Lives", a day that brings together some of the most creative minds in the world to share innovative solutions to the challenges of development.

The IDB's flagship event of innovation has been particularly successful in the Dominican Republic, the venue for its eighth edition, where the Last Thursday 26 speakers who, in brief presentations, showed how their innovations have contributed to improving lives in Latin America and the world.

Some 2,600 people they registered in the activity to know at first hand the experiences of entrepreneurs and innovators like the Mexican Leticia Gasca, who has made the failure his personal and business.

Their Fuckup Nights, which were born "as an experiment" in Mexico in 2012 as meetings where they share stories of professional failures, has already reached more than 140 cities around the world, and have allowed him to collect "large amount of data" about failed cases of entrepreneurship for the "Institute of Failure" that he directs, he explained in statements to Efe.

"We are interested in the ignored", those who do not succeed, "who are 80 percent of the cases", so it is convenient "to assume a culture of failure" from which to learn. < the meetings on business experience failed, then with research and now with tangible data, this Mexican has managed to identify the factors that prevent the triumph, and points out "the poor planning "as the first cause of failure, a positive fact, since it is" preventable ".

Secondly, there is" the lack of indicators of success ", that is, elements of evaluation on which to base the business strategy, often caused by an excess of confidence by a virtual success in social networks; partners.

"Our best solution" against failure is creativity, understood as a sum of "quality and novelty", as a component "of great importance" to achieve development.

When this veteran of television and theater received the invitation from the IDB to Participating in the conference focused all his attention on two "very important" considerations about Teatrix: that "it could promote the theatrical industry and that it could provide well-being to the people ".

This idea fits completely with his conception of a theater" beyond entertainment, to be able to use it as a tool of humanization and reflection that allows understanding that there is a neighbor. "There is the role of art and the humanities, in fostering the approach" that is missing ".

Also the CEO and founder of Posibl., the Argentine Martin Parlato, Efe stressed the importance of the arts and humanities in the development process, "it is key that they are part of innovation", because they allow to create the necessary message "if we want change the reality. "

No wonder the importance of the message for Parlato, since Posibl is a multimedia company dedicated to inspire and promote social impact, to unite forces with individuals, influencers and organizations to empower the dreamers who move the world.

Those who bet on their dreams "never wait for an ideal situation, because they do not exists, "are people who" feel comfortable in discomfort and leave their comfort zone. "Therefore, he likes" people without excuses, "because the pretexts" are mental limits, "he said. after participating in the conference.

Recently selected by the IDB as one of the 5 most innovative media companies in the region, Latam, and one of the 50 most innovative in creative industries and social impact, it seemed logical that its founder also took part in this journey for dreamers and creators without fear of failure.

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