BogotÃ¡, Nov 20 (EFE) .- The Chinese technology Huawei, which already holds the second place among the mobile phone manufacturers in the world, now intends to win "the game" to its competitors Apple and Samsung, especially in key regions such as Latin America.
"For the future we believe that we are ready to win, because we do believe in the world of 5G or that the Future is going to be a connection between networks and devices, "Glory Cheung, Global Marketing Manager of the firm, explained in an interview.
According to the Chinese executive, conditions The current company, which is not listed on the stock exchange, has positioned it in five years as a "market leader" thanks to the "conjunction" of its operations, which link not only the assembly of mobile, but also the development of business networks and technologies for the cloud.
"I believe that at this moment we have an even better position to play this game, because we are making the complete loop: the network, the cloud and the device. communications of all kinds to a third of the global population.
"We were hundreds of global brands before, but I believe more and more that only a few can survive." Huawei is one of these great ones, "said the executive, who awarded this permanence to a single factor:" dedication. "
" In 30 years we have invested in this communications market. With one of their smartphones, we not only do the hardware, but we are considering how this phone can communicate with a network, with the cloud. product of all this, "he said.
For the executive, the battle of this industry has also been transformed and is now being fought more strongly in emerging regions, among which it highlighted Latin America, a market that it considered "key" and in which Huawei estimates that it has "close to 19% of the cake" with a "gigantic potential to grow" -
"People are getting interested Much for technology in Latin America and we have seen that interest. the sectors, "he added.
Cheung acknowledged, however, that the mobile market is the most attractive, because it is what the consumer" can touch and even love ", so the technology has put a significant effort in research and development, which has invested some 45,000 million dollars in the last decade.
"It's crazy. ten years we have had ups and downs, especially with the bubbles that have been, but we have continued investing. and in development, "he said.
An example of this is the incursion of Chinese technology into the hardware for the use of Artificial Intelligence (AI), which has now become present in the processors of its high-end phones, something that has no equivalent among its rivals in the mobile telephony sector.
"I believe that AI is the trend of all the industry, not only of this company, because we believe that there will be a change. exhibited.
Precisely, Huawei presented last month at the IFA in Berlin, one of the largest fairs of consumer technology in the world, the Kirin 970 processor, the first for phones able to support AI in the "smartphone" itself.
That technology is contained in the company's new flagship, the Mate 10 smart phone, which aims, according to the brand, "offer the experience of the intelligence in the device", thanks to a Cntral Unit of Processing of eight cores and a Unit of Processing of Graphics of Twelve.
"Now we are setting the thresholds (of the industry), we were the first to include a double camera to the phones, now we are going for something bigger like the AI", assured the executive.
Asked about the key to success for the exponential growth of his company, Cheung assured that there are only two factors: "One is the dedication of the product, the better innovation. We communicate the culture and history of this company, which is amazing.