Popular:

Artfinder, the platform that wants more artists with money and less posters

The global platform Artfinder, which matches artists with art lovers or simply looking for something that has "more soul" than a framed poster, achieved sales of 6.5 million dollars last year with a different model than traditional galleries, curators and elitism.

The global platform Artfinder, which matches artists with art lovers or simply looking for something that has "more soul" than a framed poster, achieved sales of $ 6.5 million last year with a model different from the traditional model of galleries, curators and elitism.

More than 10,000 artists from 108 countries, half men and

Created in London in 2013, Artfinder, which has a catalog of 400,000 original works for sale and a database with 600,000 potential buyers in nearly 100 countries, has just opened its first office in the United States, the country that since 2016 has overtaken the United Kingdom as its main market.

US sales growth in 2016 was 198%, according to company figures, which at the end of that year closed an investment round of 2.2 million The Hispanic-Ecuadorian Angela Roldan, who is in charge of the new office, says that Miami was chosen because the art market is still developing and there is space to do things, while in New York it is "saturated."

Also taken into account are Miami's links with Latin America, a region with "abundant artistic talent" but lagged in e-commerce, he says in an interview with Efe.

Latin America is well represented in Artfinder's artist community, but in that of potential buyers is a minority for a variety of reasons, including laws that make it difficult or prohibit the export of works of art and distrust for the security of transactions, notes Roldán.

Artfinder charges a commission for a sold work - "you have to pay the bills," Roldán says - but his objective is not without idealism: to make more artists live on

Since his creation he has sent more than 15 million dollars in payments for his works to artists from all over the world and in the last 12 months he has have sold more than 3,000 works per month through Artfinder.

In Roldan's view, alternatives to the exclusive and restricted art of galleries and curators, "a model already broken," according to his words.

At first Artfinder was "recruiting", but now the artist should apply for admission to this online gallery. selection does not take into account artistic styles or tendencies nor value judgments about the works, but if the artist is a "professional", what Roldán simply defines as someone who "aspires to live from his art".

Prices are put by the artists, who are also in charge of the paperwork and the shipment of the work. $ 600 to $ 800 and the highest price range is $ 15,000 to $ 18,000, with the exception of a work valued at $ 1 million.

The interested party can bargain the price or communicate with the artist for any reason before making a transaction through the same platform.

Artfinder, which is responsible for the security of transactions, is intended so that "people feel comfortable buying art".

Roldán points out that ideas like "art is very expensive, it is not for me" fall when a person comes in and checks that he can have a work original and with "soul" for the same price or even less than it costs to buy a framed poster.

In addition, Artfinder offers the possibility to pay in monthly installments without interest any work of more than $ 200.

For those who do not buy art on the internet because they do not want to risk something they have not touched or seen disappoint them, Artfinder has a

"But, the percentage of clothing returns is 45% and ours is only 3%", says Roldán with pride.

The Hispanic-Ecuadorian executive recognizes, however, that "buying art is much different than buying something else".

Comments 0

?
No comments for this article yet!
EUR/USD

EURUSD=X

1.1747 -0,00 -0,24%
USD/CHF

CHF=X

0.9581 -0,00 -0,09%
GBP/USD

GBPUSD=X

1.3067 -0,02 -1,54%
USD/JPY

JPY=X

112.5670 +0,09 +0,08%
USD/CNH

CNH=X

6.8451 +0,01 +0,15%
USD/CAD

CAD=X

1.2912 +0,00 +0,06%
IBEX 35

^IBEX

9590.40 +6,70 +0,07%
IBEX MEDIUM..

INDC.MC

15377.30 -38,40 -0,25%
IBEX SMALL ..

INDS.MC

7490.80 +5,90 +0,08%
IBEX TOP DI..

INDD.MC

3047.90 +1,80 +0,06%
FTSE LATIBE..

INDB.MC

1249.20 +9,20 +0,74%
FTSE LATIBE..

INDL.MC

8444.10 +226,10 +2,75%
Abertis Inf..

ABE.MC

18.36 +0,00 +0,00%
Actividades..

ACS.MC

37.83 +1,03 +2,80%
Acerinox, S..

ACX.MC

12.24 -0,03 -0,24%
AENA, S.A.

AENA.MC

150.45 +4,75 +3,26%
Amadeus IT ..

AMS.MC

78.26 +0,46 +0,59%
Acciona, S...

ANA.MC

75.86 -0,12 -0,16%
Financial S..

XLF

28.74 -0,11 -0,39%
VanEck Vect..

GDX

18.78 -0,15 -0,79%
SPDR S&P 50..

SPY

291.99 -0,22 -0,07%
Vanguard FT..

VWO

41.80 +0,17 +0,41%
Direxion Da..

TZA

8.24 +0,12 +1,48%
Utilities S..

XLU

53.06 +0,22 +0,43%
Cookies help us to offer our services.
Reset Password